Trident
summer of chewy chewy gum
To launch Trident Facebook, we stirred up some fun by giving away free stuff. With comedian host Christophe Davidson and special guests, we’d issue weekly challenges. When the ‘Fun-Raiser’ hit the top, we’d release samples of the newest, summerlicious Trident flavours to those who participated — and went from 0 to 65,000 fans!
Creative Director/Director: Mark Rozeluk Art Direction: Ella Potyrala Copywriter: Julie Martinson