SodaStream
drink irresponsibly
With SodaStream, we wanted to let consumers know that sparkling water CAN be an everyday indulgence.
To say cheers to being a little bit irresponsible during your day, we created a series of social video ads celebrating moments of just letting go. The videos’ first six seconds drove awareness on the simplicity of making your own sparkling water at home.
And there you go. It's just water — drink irresponsibly!
ACD Team: Ella Potyrala, Julie Martinson Director: David Whillans Producer: Lori Ceravolo