Catelli
real feels good
In the third year of our development of the brand, we continued the conversations with families but with a greater emphasis on real family dynamics.
We injected a bit of humour to shake things up. We asked the parents to speak candidly to the pressures of being a parent and the chaos they regularly endure.
We gave them permission to be themselves, to laugh and tell their stories.
The twist: They didn’t know we already found (through social) some of their very real confessions!
Strategy Magazine: Catelli takes a hard look at modern parenting
Creative Director: Brent Turnbull ACD Team: Ella Potyrala, Julie Martinson Director: Ryan Tremblay Producer: Lori Ceravolo