Purina
hall of fame
Dogs faithfully love their human-friends, and in a flash will run the extra mile to help them in a moment of crisis or even save their life. The Purina Hall of Fame rewards pets that have displayed exceptional acts of courage and bravery.
We travelled across Canada to meet three families and their truly courageous fur-friends. We captured the stories of their heroism in Marvel Comics style.
The Facebook video campaign reached over five million people and scored above average benchmarks for ad recall.
ACD Team: Ella Potyrala, Julie Martison Directors: David Whillans, Ella Potyrala-Singleton, Julie Martison Producer: Lori Ceravolo Copywriter: Tom Buchanan Designer: Amanda Hoff