Kraft Peanut Butter
food truck tour
We took Kraft Peanut Butter favourites across Canada in a food truck, from the jar to roadside stops.
To kick off the tour we invited PB lovers to build their favourite creations with our PB sandwich builder. Ingredient choices included classics, as well as a few unconventional options (pickles, anyone?).
We took the most popular submissions, threw in a few innovative new recipes and put them on our food truck.
Best part — we got to sample everything at the Kraft Kitchens before they hit the road.
Art Director: Ella Potyrala Copywriter: Julie Martinson Animation: Adrian Stiegler