DFIN
from idea to IPO
Our team led a massive brand & digital transformation for the leading provider of innovative, expert supported financial software solutions and IPO filings.
We started with creating a bold and visually fresh brand design system that modernized DFIN as a financial technology company, making them stand out in a fiercely competitive space. This included developing pithy yet punchy copy at every opportunity to grab the attention of the financial audience making the purchase decisions.
Group Creative Director & Video Script Writer: Ella Potyrala ACD: Chris Sorto Designers: Fadi Awwad, Kris Fajaro Copywriter: Jami Jurich