ella e. potyrala
creative + brand + marketing
Creating meaningful work involves embracing diverse perspectives.
With an instinct for emerging trends and an eye for style (on-screen and IRL), I create culturally relevant brand experiences and narratives built on insight-driven frameworks, while also being focused on leading process, transformation strategies and growing global teams.
I have acquired extensive, creative-strategic experience spanning various industry categories. My work has involved infusing storytelling into integrated campaigns, developing brand & design systems, crafting intuitive user experiences, creating digital products, and executing social marketing strategies, immersive experiential events, content strategy, and PR efforts.
My roots are in design, art direction, and multi-channel brand-building. My preferred ways of working involve coffee-fuelled creative sprints & walking meetings, and I have a Carmen Sandiego thinking hat.