Common Citizen
Common Citizen is a cannabis LP rooted in the Detroit spirit; a city rich in legacy and diverse culture, at the cusp of a new era.
The founders, being advocates for social change, voiced a strong mandate to unify citizens through the good in cannabis. Local community support was more than a line item; true to word, the first brick-and-mortar store was set to open in Flint, Michigan.
Common Citizen was looking to partner with a PR team well versed in the cannabis industry. Who better than a small team of Canadians with fresh experience in legalization to collaborate on crafting the key media messages?
We successfully won the business, and the team worked on national & local media outreach, media training, and partnerships with industry SMEs and influencers.
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Common Citizen Adult-Use
Media relations
Press release
Retail experiential support
Influencer outreach
Media training