Catelli
celebrating 150
In 2017, both Canada and Catelli shared a milestone, their 150th birthday, and as Catelli always focuses on Canadian families, we wanted to bring families together over the summer.
We hosted a contest and received thousands of entries from coast to coast — all of which we used to celebrate families across the brand's social channels. We chose three winners, as each submitted a heartfelt story that captured the spirit of “family is what you make it.” We hit the road to help them throw the best family reunion ever.
Top 10 Brand Videos on Youtube for 2017
Canadian Living: Canada 150 The summer reunion of a lifetime
Sabre Awards Best Use of UGC
Three reunions, three stories
ACD team/Directors: Ella Potyrala, Julie Martinson Producer: Lori Ceravolo