Almay
get the look
Without the use of coupons or samples, Almay challenged us to get women across Canada to test out their latest products by trying on different makeup looks. We put down the brushes and took the application online.
Sure, now we have Snapchat filters. But our team built one of the earliest digital apps that allowed for consumers to experiment with various looks.
In collaboration with the Almay makeup artist, the team’s developer was able to map a real life makeup application into an online experience.
Loved a look? You’d be sent a list of the products to purchase in-store.
Creative Director: Mark Rozeluk Lead Developer: Adrian Stiegler Art Director: Ella Potyrala Copywriter: Julie Martinson