AllState
life hacks
Allstate assured us that insurance could be... fun? They were on board with taking a more light-hearted approach to talking about the business of insurance to their growing social community.
While rooted in car, travel, and home categories, the mandate was simple — show our audience that with Allstate you’re in good hands.
Providing useful lifehack videos proved a scrappy way to drive to lead generation while keeping the channel content fresh.
Associate Creative Directors: Ella Potyrala, Julie Martinson Director: David Whillans Producer: Lori Ceravolo Copywriter: Scott Sickle Designer: Vanida Lim