Abreva
the tingle
When you feel the tingle of a cold sore coming on — what do you do (besides panic)? Would you take a chance on treating it with some internet home remedy or reach for Abreva?
If you’re looking to stop that cold sore in its tracks — reach for a tube of Abreva. If you don’t, you may find yourself getting creative in trying to cover up that unsightly sore.
We created a “choose your own adventure” style YouTube video to play out the butterfly effect of your decision.
Associate Creative Directors: Ella Potyrala, Julie Martinson Director: Stephen Creet Producer: Lori Ceravolo